Fiesta, one of the oldest cars of Ford, has recently celebrated its 30 years survival in the automotive industry. The very first Fiesta went on sale in the year 1976. Since then, Ford Fiesta parts have employed modifications to augment the performance and style of the vehicle. This is the reason why the Fiesta that is known today is different in many ways from the original model. Nonetheless, it shares many essential attributes.

The freshest Fiesta has grown in size to accommodate the growing loading needs and roominess of the car. Another modification made to Fiesta is its interior. The latter was made more vivacious, bright and trendy. This is to create a stylish and fresh Fiesta on its 30th year. Optional capabilities incorporated in the vehicle include the plugging of an MP3 player into its audio system or the Bluetooth control.

"Fiesta's birthday gives us the opportunity to celebrate three decades of change," said John Fleming, President and CEO of Ford of Europe. "Fiesta represented change when it came on the automotive scene, and while it has moved with the times and fashions over the years, it has remained steadfast in its dedication to providing economical, practical and dependable transportation for people of all ages. That mission is just as relevant today as it was in 1976," Fleming added.

On its 30th year, Fiesta is keeping up with its rocketing momentum. As of 2005, the enhanced version of Fiesta has accumulated 358,931 sales, so far Fiesta's best sales year. In the following year, between January and June, 205,200 units were sold. This figure is 10 percent greater than the first half of 2005. In its 30 years of survival, Ford has delivered approximately 12 million Fiestas into customers. This year, Ford is aiming more sales momentum. Further, Ford is also looking ahead to the maxim "life begins at 40".