Ford Motor Co. is experiencing a bumpy ride. Recently, it has announced a $1.4 billion loss within half a year. This information was divulged by the automaker in its new multimedia site. Another revelation that was made by Ford in said site involves Ford Reflex diesel-electric hatchback, the newest concept car from the company.

The site www.ford.com/innovation is especially made advertise the latest design, fuel, safety and other technologies that the automaker is venturing or is about to venture. The website will be endorsed through broad Internet advertising. Said website can publicize or inform visitors using cartoons, video games and other media. Said site also features information regarding the latest from the automaker. In addition, interviews with Ford's top designers can also be had. The featured interviews delve on the company's design processes and technologies.

The website will be also be used by Ford for its national ad campaign called Driving American Innovation, which was launched last fall. It is will be putting emphasis on forward-thinking technology over power for its own benefit. Though it can be used by Ford to bring back its status in car sales, the automaker noted that said website will be primarily used to instill wisdom and awareness and not to lift its slumping sales figures. It can be recalled that Ford's vehicle sales this year were off 9.9% through August. This slide was due to the 17% decline in less fuel-efficient trucks.

Ford's website will also be used to pay homage to the Reflex concept car, which was unveiled by the company during the Detroit auto show last January. It was named as the most significant concept car at the Ward's Auto Interiors Show at Detroit's Cobo Center last June. It was the first concept in the award's 5-year history to win points unanimously from the automotive journalists who voted.

Said car is designed to deliver up to 65 miles per gallon. Its parts are similar to Ford Fiesta parts. Critics are expecting that this concept car will come into existence this coming 2009. They also predict that said car will encourage the younger market to move towards Ford.