Who could not forget the much hyped and much advertised pirate treasure hunt by Volvo Cars? In fact, many people have been enticed by the whole idea of battling it out as pirates through various forms of media and finding a buried Volvo XC90 V8 vehicle in the end of the race.

The whole ordeal started out through the Internet and through various games, challenges, and trivia, the would be pirates had to make sure that they could go through each step of the way and solve every challenge that they faced. This competition has been regarded as highly successful because of the huge amount of interested participants who went in and joined in The Hunt. Aside from this, the Volvo Hunt also is the very first of its kind for it is a multi-media hunt.

The whole challenge took two months of solving challenges on the Internet. However, only seven were able to make it to the final list. There were three contenders who hailed from the US while the remaining finalists came from UK, Japan, Spain, and Austria. These finalists did not know where the final challenge and the final leg was going to take place. The only time that they knew about it was when they were already flown to the secret location. The paradise of Bahamas. And it would take the finalists two days to find the treasure. Clues were still around the place as well as challenges. And those who made to the last leg had to go over each obstacle so as to be able to advance to the next one.

It was David Hutz, the finalist from USA who found the buried Volvo XC90 V8 which was unique for it was pirate-themed. The six other finalists did not go home empty handed, though. They also received a prize from Volvo and it was not just some parts for 1986 Volvo XC90. In fact, each one of them took home a Volvo, which was a surprise for them.

One of the finalists, Karl Lloyd who hails from the UK, exclaims, "When I received the call from Volvo saying I had won a trip to a mystery location, I was certainly surprised, but when we arrived in the Bahamas, I was speechless. Then, when I thought I'd dropped out of the running, I was very disappointed – but when we found out that all the runners up would receive a new Volvo XC90, I was absolutely flabbergasted! Thanks to everyone at Volvo for making the whole experience both wonderful and unforgettable."