Volvo flaunts its all-new sport sedan with a groundbreaking interior design, excellent safety, plus powertrains that include five-cylinder engines, all-wheel drive and a six-speed transmission. Those are the reasons why Volvo S40 is seizing attention and commendations from experts and enthusiasts alike. Said car was launched at the Frankfurt Motor Show.

All-new Volvo S40 is the replacement of the current S40 which was launched in Europe in the year 1995. The latest addition is made up of enhanced Volvo S40 parts to improve its look, feel and performance.

"The center console is a design icon for the new Volvo S40," says Henrik Otto, Design Director at Volvo Cars. Otto further added, "We intend to pursue our position as inaugurators in the car design world, not looking at what our competitors are doing. It is therefore far more valuable to keep an eye on what they're not doing." From its exterior to its interior, Volvo S40 is unmistakably an evolved version of Volvo. Said evolution of design and performance it attributed to the extraordinary design language which creates an aura of simplicity, space and exclusivity.

S40 uses high-tensile steel to suit its structure and built and to promote safety of the passengers. It also uses Volvo's Intelligent Vehicle Architecture (VIVA), which represents a new approach to vehicle safety design. "Naturally, our goal is that the new Volvo S40 should be the safest car in its class," says Volvo Cars President & CEO Hans-Olov Olsson.

Volvo S40 is primarily aimed to expand the car's appeal so as to cater to the demands of the young generation of buyers not just the customary vehicle buyers. "We want to attract customers into the Volvo family as early as possible, and the new Volvo S40 will definitely appeal to younger buyers. With the new Volvo S40, we now offer our customers large-car benefits across the entire line. This, combined with an exciting design and exceptional road manners, makes the new S40 a highly potent challenger in this segment," explains Olsson.

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Kenneth McKinley is a 35-year old marketing specialist of voparts.com, a leading Volvo parts dealer in the country today. Working in the car parts industry for a long time now and being a car enthusiast himself gives him a wealth of knowledge on anything automotive.
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