This brand name and automobile manufacturer's name means "I roll" in Latin, and yes, it refers to Volvo. Volvo has been in the automotive industry for over seventy five years already and each and every design of Volvo vehicles has been guided by the company's concern for the well-being of people, as well as their safety. And through the years, this commitment to safety and well-being has grown and developed into Volvo's three core values which are safety, quality, and environmental care. With these Volvo core values intact and certainly made clear, Volvo approaches product development, design, and vehicle production with these core values in mind. This assures and guarantees owners of Volvo vehicles that the vehicle would be worth their while as well as they could be considered to be money worth spent.

One of the vehicles bearing the Volvo name, as well as the three Volvo core values, is the Volvo V40 which has been considered and measured to be the one of the safest wagons in its own class. This is all due to the included safety features for this vehicle that comprises of the Whiplash Protection Seating System (which is also known as WHIPS), the Side Impact Protection System (also dubbed as SIPS), and the Inflatable Curtains. These safety features have all become standard and not given as an option. Also, the other features that have been included for the Volvo V40 are ABS brakes, traction control, and dual-stage airbags.

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