Toyota has long promoted environment responsibility through its low-emission vehicles and manufacturing plants with "zero-landfill producing operations." With the introduction of the Toyota Prius in 1997, Toyota had taken a big step forward in its efforts to create more fuel efficient and environment-friendly vehicles. This feat is followed recently with the introduction of the Toyota Highlander. The Toyota Prius, being the first mass-produced hybrid vehicle and the Toyota Highlander, being the first seven-passenger hybrid Sport Utility Vehicle, are great contributions to the industry. Having one of them as your own vehicle certainly brings not only driving satisfaction but a great sense of pride, too.
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