Just when you thought you were the coolest in town after giving your car the upgrade, among them a GTO Borla exhaust, along comes a spiffier car you are now dying to get your hands on to.

To say that Jaguar’s newest cat on the block is “stunning” is an understatement.

Ford’s British brand rolled out the C-XF concept into the Cobo Arena at the NAIAS and consequently wowed the crowd.

"Great Jaguars turn heads in the street. They make people stop and pay attention. They evoke instant desire. That's what the C-XF does and that's what the next generation of Jaguars will do." Ian Callum, Director of Design, Jaguar Cars.

And turn heads it does. The gorgeous, four-door sports saloon blends design purity with unmistakable dynamism -- a clear indication of the design direction that the next generations of Jaguar saloons will take.

Outside, the C-XF concept’s bold and aggressive grille finished in black chrome catches your attention instantly. Recessed deeply into the body rather than sitting flush with the surface, the visual effect is similar to that of an air intake on a jet engine. Directly behind is a sophisticated and powerful 4.2-litre supercharged V8 engine, tuned to produce in excess of 420bhp and 500Nm of torque – the latter produced from very low revs – this proven powerplant and its six-speed automatic transmission with Jaguar Sequential Shift manual gearchange capability, deliver superb sporting performance.

Inside the C-XF concept’s cabin is “one of the most exciting interiors Jaguar has ever done’, according to Design Director Ian Callum. The striking interior design uses traditional materials, but fashioned in new and contemporary ways. Bucket seats wrapped in semi-aniline leather, the doors and transmission tunnel carved from Poplar wood especially created by artist Clive Sheridan.

As to what innovation you can expect from the new Jaguar, Ian Callum says, "C-XF is a showcase for innovative technology, some of which will feature in one way or another on the next generation of Jaguar cars. Every Jaguar interior should have a sense of fun, but we also recognize that technology should only be there when you want to use it. Yes, there is a sense of theatre about the innovations we have chosen to highlight on the C-XF, but there is also an organized simplicity that brings order and structure to every system."

"The Jaguar C-XF concept is the most dynamic and modern four-door car that Jaguar has ever created, a design showcase heralding the next generations of our sports saloon models. It signals a future for Jaguar that is as exciting as the C-XF itself." Ian Callum says.